After some seriously good reviews for both the Switchback and Sherpa from the likes of Pinkbike, Dirt, IMB, WideOpenMag and What Mountain Bike, I decided to send what I considered my most perfect design to date, the Switchback Ti, to the chief editor of MBUK, Rob Weaver. Before I went to meet up with Rob I put together a no-compromise build that I felt best reflected and supported the ride characteristics of the bike – the Switchback Ti complete with a carbon King upgrade.
I met up with Rob for a blast round some off-piste runs in the Forest of Dean. As soon as Rob threw a leg over the bike he looked totally at home. I’d also like to mention at this point that Rob is definitely one of the fittest and quickest riders I’ve ever ridden with; my head was at least an eight on the ‘red beacon scale’ trying to keep up with him. After the ride, and after I’d gathered myself, I waved goodbye to the MBUK van as it drove off with my beloved Switchback Ti inside. I now knew the drill. Sit and wait and hope they like it – and then when you get the heads up that the bike’s in the next issue, go to WHSmiths and buy it!
It’s now eight months on from that MBUK review and four years from the first Dirt mag review. Jon left for a job in Seattle a few years ago and subsequently left the business. During the last three years I developed a great friendship with Joe O’Brien, the owner of Capta Media. I’ve employed Josh, a guy I used to work with who’s as passionate about bikes as me. I’ve developed a surprising relationship with one of my friends, Amit, who, when I finally asked him what he does for a living (hanging about in coffee shops) told me he is a digital business consultant. I’ve also had a private investor come on board and help us attain some much-needed resources. Without these friendships and relationships Stanton Bikes wouldn’t be where it is now and on a personal level I don’t think my work life would feel as rich and abundant as it does.
Right now, I still feel we’re only just getting going, starting properly, and my head’s full of ideas. There’s loads of exciting stuff happening behind the scenes: fresh design ideas for new frames, new premises, a new website (that you’re now viewing), Stanton-branded components on the horizon and much more! My goal is to push this company forward with industry leading designs and unprecedented quality. I really hope you stick around for the ride. Thanks for reading and (now for the shameless plug) if you want to keep up to date with everything, scroll down and subscribe to our blog and mailing list.
Thanks for reading!